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That’s really not how we’ve been thinking about it.” “It’s really been much more about growing that value of the game and the social aspects of it, and a little bit less about that there’s a ton of content here and could have been a $60 box. “There are a bunch of these different systems that come together to make us feel like this is the right moment to go free-to-play and drop any barrier to entry for players and make it as easy as possible to get in, fall in love with the game, and play with their friends,” Spector says.

“W e are dedicated to putting out content frequently and consistently in perpetuity.” Spector explains that many systems fell in place simultaneously, like cross-play, cross-progression, and the seasonal model, so it made sense to lower the barriers to entry and launch free-to-play this year. The developers also stressed that Overwatch 2 would feel more like a sequel than an update when it launches, thanks to the new content and rework into 5v5 matches. By releasing the sequel as a free-to-play game this year, that long wait ends - and players won’t have to worry about it happening again for a long time. The original Overwatch has floundered since it stopped getting significant content updates in 2020 so Blizzard could focus on Overwatch 2. We want to release stuff as frequently as we can, but it was taking us too long to be able to get it in front of our players.” “As we kept working on some of the more innovative gameplay for the PvE side of Overwatch 2, it meant that it was going to take longer for any of our PvP features to go public. “We don’t want to develop things and try to pool it together into a big box release we’d rather just put content out when it’s ready and do it as quickly as we can,” Keller says. Instead, they say factors like lowering the barrier of entry for interested players and not wanting to hold on to finished content played a part in Overwatch 2 going free-to-play. Keller and Spector claim that other successful free-to-play games aren’t what caused Blizzard to make this shift. If you play games like Apex Legends or Valorant, this cadence of releases should be familiar to you. Blizzard plans to make seasons last nine weeks, with three or four new heroes added yearly.

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